Digital Sovereignty Starts with Business Tools
The data sovereignty debate has reached German businesses: According to a recent BARC study, more than half are reconsidering their cloud strategy, driven by new regulations, geopolitical developments, and cybersecurity concerns. While hyperscalers still hold a significant innovation advantage in infrastructure, the picture looks different for business software: here, European providers can compete on technology.
Zeeg delivers exactly that: The platform combines appointment booking and CRM functionality in one tool. Every booked appointment automatically creates a complete CRM entry, including all contact data, company information, and interaction history. The solution is developed in Berlin and hosted on German servers, with no transfer to third countries.
AI-Powered Lead Qualification: More Deals from the Same Appointments
With the fresh capital, Zeeg is developing AI-based assistants for the pre-sales process. These AI agents qualify incoming leads at the point of booking, shorten time to close, and simultaneously reduce cost per acquired customer. The goal: sales teams should generate more deals from the same appointments through intelligent automation working in the background.
“European companies need solutions that take their technological and regulatory requirements seriously,” explains Mohammad Moghaddas, co-founder of Zeeg. “Our vision is a booking CRM that not only runs on German servers but also creates real value through AI.”
“We initially bootstrapped Zeeg completely and learned what matters: companies don’t want tool silos, they want seamless processes,” adds Florian Horbach, co-founder of Zeeg. “With this funding, we can now enter our next growth phase and realize our vision.”
The Berlin startup has already won major customers like Enpal, who coordinate hundreds of heat pump installations daily. Patricia Broilo, Director Venture Development at Enpal, says: “Our workflows between pre-sales and sales are complex, and different systems need to be integrated. What convinced us is that Zeeg builds solutions together with us and responds individually to our needs. The team understands how we work and implements changes directly. We really value this partnership approach.”
“Zeeg combines scheduling, CRM, and AI in a European, sovereign solution that can be deeply integrated into various workflows. The high relevance across all industries and within numerous teams demonstrates the enormous market potential – delivered by an excellent team,” says Björn Sykora, Principal at HTGF.
“Florian and Mohammad have an exceptional sense for what customers really need – their bootstrap phase already showed that. With Zeeg, they’re not just building a product, but a European alternative with a clear competitive advantage: data sovereignty without feature compromises,” adds Philippe Bernet, Managing Partner at Backbone Ventures.
About Zeeg
Zeeg is a booking CRM platform from Berlin that seamlessly combines appointment scheduling and customer management. Founded in 2023 by Mohammad Moghaddas and Florian Horbach, the software enables companies to automatically create a complete CRM entry from every booked appointment, without manual data maintenance, switching tools, or data protection compromises. All data is stored exclusively on German servers. More information at www.zeeg.me or on LinkedIn.
Media Contact
Florian Horbach
media@zeeg.me
About HTGF – High-Tech Gründerfonds
HTGF is one of the leading and most active early-stage investors in Germany and Europe, financing startups in the fields of Deep Tech, Industrial Tech, Climate Tech, Digital Tech, Life Sciences and Chemistry. With its experienced investment team, HTGF supports startups in all phases of their development into international market leaders. HTGF invests in pre-seed and seed phases and can participate significantly in later-stage financing rounds. Since its inception in 2005, HTGF has financed around 800 startups and achieved 200 successful exits. HTGF has a fund volume of over 2 billion euros. Fund investors in the public-private partnership include the Federal Ministry for Economic Affairs and Energy, KfW Capital as well as 45 companies and family offices. For more information, please visit HTGF.de or follow us on LinkedIn.
About Backbone Ventures
Backbone Ventures is an early-stage investor with offices in Zurich and Frankfurt. The firm supports ambitious founders across Europe who are building transformative companies across industries. With a strong founder-first philosophy, Backbone Ventures provides capital and strategic support to enable scalable, long-term growth. More information at Backbone.vc or on LinkedIn.
Source: HTGF Germany